Unit code: 9701Description: Before the student can embark on a creative career there are some key questions which need answering. What is creativity? Where does it come from? Is creativity an unpredictable, transient state or can it be purposefully induced? How will a creative life likely differ from the norm? This unit aims to focus the student on the exploration of creativity from the inside out; to delve into the student\'s own creative processes and expectations of a life in the creative industries, while exploring creativity and inspiration from an objective viewpoint, by examining creativity from both Western and Eastern perspectives through the lives and careers of influential creative mentors. The unit introduces the student to academic research processes and practices, which align with self-exploration and reflection, clarifying a clear goal towards a fulfilling and successful creative career. In this way this unit is the precursor to The Creative Career core unit.