Marketing and Innovation

Unit code: 9707

Description: A successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.