Cross-Media Production

Unit code: 7879

Description: This unit will examine the forms, cultures and practices of cross-media or hybrid production, where producers use multiple technologies, media forms, and modes of audience interaction to deliver a single work. Students will consider and evaluate the relationships between media elements and participatory audiences that characterise such works, and develop a critical understanding of current practice and theory in cross-media production. Students will apply that understanding working in collaborative teams to integrate networked, linear and interactive elements into prototype cross-media projects.