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Build a brand and maintain market share

It is a known fact that no business can survive unless it has customers. The question is however, how do your potential customers know about your business and what gives you a competitive edge over your competition? The answer is marketing - and the first step is understanding that marketing is much more than merely advertising.

This 3 week course introduces the main concepts of marketing to small business operators. Learn how you can find and reach your real customers, and how you can gain a competitive edge over the competition. The knowledge and skills you gain will be invaluable and could save you from costly mistakes that result from using the incorrect advertising medium or not doing enough research. Participants will also acquire the skills and knowledge to plan, implement and manage basic marketing and promotional activities including additional understanding of online promotion.

As this course is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course. It can also be done in conjunction with other courses online including the Online Promotion and Social Media Strategies for Small Business course.

Day 1 – The Concept of Marketing

  • Introduction to Marketing
  • Marketing and Business Strategy
    • Values, Mission and Vision
    • How these determine your marketing activities
  • Importance of Business Analysis
    • Internal Analysis – SWOT
    • External Analysis – CPEST
  • Understanding the Marketing Mix

Day 2 – Research, Segmentation and Targeting

  • Appreciate the importance of research as a marketing function
    • Primary Information
    • Secondary Information
  • Understanding the core market segments
    • Geographic
    • Demographic
    • Socio-cultural
  • Using segmentation to identify your target market
    • Basic Profiling
    • Understanding the importance of behavioural drivers
  • Introduction to Promotion
    • Importance of Branding

Day 3 – Promotion and the Marketing Plan

  • Understanding the promotional opportunities
    • Traditional
    • Online
  • How to write an advertisement
    • The Logo and the one liner
    • The copy and call to action
  • Learn how to use Excel to determine advertising effectiveness
  • The importance aspects of a Marketing Plan
    • Build your Marketing Plan

This short course is non-accredited therefore is not registered with the National Training Register. Course details

Student satisfaction

LOCATION/S

Gold Coast - Southport

Key dates and info

DURATION

Part time: 2 sessions / 1 day per week

Course details

COST

  • Full Fee $165

Cost details

07 5581 8300

No matter your question,
we are here to help!

How to enrol

Danielle De Vito-Mills

Complement your work experience with relevant marketing principles

Working full-time, I needed a flexible course that could fit into my busy schedule. I enrolled part-time into TAFE Queensland Gold Coast's Diploma of Marketing which proved to be the perfect balance for my restrictive lifestyle. I gained confidence in knowing that the valuable skills I have learnt in class can now be put into practice within my workplace.

Danielle De Vito-Mills
Diploma of Marketing

Thank you

A thank you to all our amazing students. We are so glad you enjoyed your time with TAFE Queensland Gold Coast.

Key dates

LOCATION START DATE WORKLOAD DELIVERY
Gold Coast - Southport 21 Oct 2017 Part time / 1 day per week Classroom

Entry requirements

  • This course is designed for small business owners and those who are considering starting their own business.
  • Participants will need to have functional use of a computer including access to the Internet as well as good writing skills.
  • Participants will also be expected to have knowledge of their industry as well as government regulations that affect their industry.

Location/s

Gold Coast - Southport
91-99 Scarborough Street
Southport QLD 4215

Resources required

  • Computers will not be used in class, so participants should bring a pen and paper.
  • Students need to present their Confirmation of Enrolment to the car park attendant each week to be eligible for discounted parking.

Timetable

Classes are offered on:

  • Saturday 21 October - Saturday 28 October 2017 from 9.00am-2.00pm (2 sessions) at Southport, Level 1 (Ground Floor), Room 101

Please note - This course is offered once a week on a specific day each week. Throughout the year we vary the day that each delivery package may be offered to suit students’ needs and availability. Students are enrolling in a specific day for the duration of the course. Refer to the dates on your Confirmation of Enrolment.

Important Information

Course commencement is subject to minimum enrolment numbers.

Units

Disclaimer

Not all electives available at all campuses

What are my payment options?

No matter what your circumstances, TAFE Queensland Gold Coast has a payment option to suit you. If you are unsure of what's right for you, call us on 07 5581 8300. We're here to help.

$165

FULL FEE

Learn more

SUBSIDISED

Learn more

CONCESSION

Learn more

Full fee

This is the total cost of the course.

Got a question?

Enquire about your full fee study options

Subsidised

The Queensland Government will offset the cost of study for eligible students. You will still need to pay for a portion of your study costs. The amount above is what you will need to pay.

Concession

You are eligible for the concession price of a course if you are eligible for subsidised training, and are listed on an Australian Government Low Income Health Care Card or Pensioner Concession Card, if you are Aboriginal or Torres Strait Islander, you hold a Department of Veterans' Affairs Pensioner Concession Card, or if you have a disability.

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Additional Costs

There are no additional costs to study this course.

Outcome

This is a practical course offered by a qualified trainer. Participants will be given step-by-step guidance on the fundamental principles of marketing; how to conduct market research, how to develop and implement a marketing plan, how to write persuasive business copy, and how to prepare your marketing material. The course will also provide basic guidance on ethical business practices, codes of conduct and legislative requirements.

On completion of this course, participants will have the knowledge and confidence to explore further on their own.


Danielle De Vito-Mills

Complement your work experience with relevant marketing principles

Working full-time, I needed a flexible course that could fit into my busy schedule. I enrolled part-time into TAFE Queensland Gold Coast's Diploma of Marketing which proved to be the perfect balance for my restrictive lifestyle. I gained confidence in knowing that the valuable skills I have learnt in class can now be put into practice within my workplace.

Danielle De Vito-Mills
Diploma of Marketing

Enrol now

You're ready if you have:

  • checked your important dates (under the course details tab)
  • checked you meet the entry requirements (under the course details tab)
  • checked your course costs and know which payment option is right for you
    (under the costs tab)
  • Read the student rules and refund policy
  • Created your Unique Student Identifier and can provide this code to TAFE Queensland

All done? Then you're ready to Enrol now

All done? Then head to the link below to complete your enrolment:
tafegoldcoast.edu.au/study-with-us/enrolment-fees/enrol

GOT A QUESTION?

Enquire about how to apply for this course

Note: All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolments.

Last updated on 20 April 2017

Talk to us

07 5581 8300

Student satisfaction

Study with TAFE Queensland Gold Coast and secure your opportunity to be a part of the Gold Coast 2018 Commonwealth Games. TAFE Queensland is the Training Partner for the Games providing students with the opportunity to take part in presentations, industry projects, Games related events and exclusive volunteering opportunities. Enrol Now!